Baby hippo, Moo Deng, has become a viral sensation, with her adorable photos and videos flooding social media and even earning a skit on Saturday Night Live.

A pudgy and expressive baby pygmy hippo born at a Thai zoo and that has captured worldwide attention could soon get a patent to prevent the animal from being commercialized by anyone else.

Moo Deng, who charmed the internet with her knee biting and lettuce gobbling, has (predictably) had her image appropriated for a memecoin. And, true to form, pop culture addicts and crypto speculators have driven that memecoin’s price up—a lot.