There are basics that every site should have, according to experts: a clear positioning; functionality, which means a clear ...

Google’s potential breakup, driven by regulatory pressures and antitrust actions, could mark a seismic shift in the ...

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move ...

As Unilever’s global media review wraps, WPP, Interpublic’s Initiative and Dentsu appear to gain as Omnicom loses ground.

JCPenney has hired a new top marketer to guide it through the holiday season, which is already well underway. Marisa Thalberg ...

HMD marketed both of its branded phones as a companion device to a person’s primary phone, said Lars Silberbauer, chief marketing officer of HMD. By having both phones on hand, or bringing only their ...

Swiss Miss, the Conagra hot cocoa brand, is getting into the spirits business through a collab with distiller Hotel Tango, ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

According to the Interbrand report, 40% of Hispanic respondents feel brands don’t make an effort to connect with them, causing 28% of Hispanics to feel brands aren’t meeting their needs. Currently, ...

General Mills has overhauled its creative agency roster, hiring Goodby Silverstein & Partners, The Martin Agency and Mother ...

The agency’s CMO writes about how the next generation of Hispanics will define their Hispanidad, and what it means for marketers.

Lenovo’s “You” campaign for its computers comes at a time of ongoing tension regarding how brands are embracing AI.