Kylie Jenner's new fragrance Cosmic will see the marketing budget split between OOH and performance marketing, as per the ...

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs ...

I started my career in advertising when the number of digital users in India was just 28 million. This was back in 2010. Without formal training in advertising or marketing, I devoted a considerable ...

Unilever has reshuffled its global media agency roster, appointing WPP's Mindshare in key markets while introducing new agencies like Publicis Groupe and Dentsu ...

The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from ...

Nomad Pizza has announced the onboarding of Bollywood actress Vaani Kapoor as their brand ambassador. The partnership with ...

Rahul Jagdish Mishra has been appointed as Assistant Vice President - Brand Marketing at Kotak Life. He announced the news on ...

Tata Capital's newly launched campaign, 'Mitaye Faasle,' featuring cricketer and brand ambassador Shubman Gill, recently ...

BBC Studios Productions has hired Channel 4’s former head of youth and digital Karl Warner to establish and lead a new ...

Shwetal Basu has joined Polycab India as Senior Vice President and Head Brand-Marketing. Shwetal Basu has over 20 years of ...

At the e4m iDAC 2024 panel, industry leaders highlighted the need for traditional agencies to adapt in a digital-first world ...

According to TRAI, digital radio broadcasting can provide new opportunities to radio broadcasters and value-added-services to ...