Amyn Ghadiali emphasises the need for experiential marketing during festive season to help brands cut through digital clutter ...

X India has been awarded the digital media mandate for LG Electronics. The account was won following a competitive ...

As Bluesky has been gaining traction in Brazil and the U.K., we decode the origins of this rival, its unique propositions and ...

This comes following the platform's dispute with the Brazilian government over censorship of accounts spreading false claims ...

Airtel has launched a new campaign, in partnership with Fundamental, to combat the growing issue of voice phishing in India.

Fashion leads the list of purchases, with 86.35% planning to buy new clothes, followed by gifts (72.84%) and home décor ...

Under this association, Efficacy Worldwide aims to take Hero Cycles’s presence and marketing initiatives to new heights with ...

Senator Scott Wiener, the bill's author, criticized the veto, calling it a setback for efforts to regulate large corporations ...

The Advertising Club has announced its Managing Committee for the fiscal year 2024-2025 during its 70th Annual General ...

Following the launch of its new brand identity in 2023, this partnership aims to further strengthen the brand's positioning ...

As part of the Big Billion Days 2024, Flipkart’s campaign reached out to Gen Z audiences by creating unique experiences that made the campaign feel tailor-made for them.

Festive season inspires brands to create standout campaigns, but what truly makes them memorable? Let’s find out as creative minds share lessons from standout campaigns.