AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...
Omar Tawakol sold two companies in five years. But he’s in no rush with his new virtual product placement startup Rembrand.
Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for ...
Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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