Steve Magami, Co-founder and CEO of Agrovision, stated, “Fadi brings truly unparalleled global expertise in building iconic brands and driving market expansion across multiple continents, categories, ...

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest rising stars for a cheeky campaign that notes “guys only want one thing.” ...

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.

AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...