Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the Philippines.

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...

Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can help ...

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for ...

Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more ...

Content partners can now access select Gracenote products through Amagi’s channel creation solution, providing a one-stop ...

NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth.

Russ Soper is Chief Information Officer at Nielsen, responsible for executing a transformation focused on improved fundamental service delivery, increased agility, driving technology modernization, ...