Ford says, “Skip the ordinary and take a detour to the extraordinary” in a commercial for the 2025 Ford Explorer.

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move ...

Breaking and Entering Media’s latest podcast episode features the agency’s co-founder and chief creative officer discussing ...

As Unilever’s global media review wraps, WPP, Interpublic’s Initiative and Dentsu appear to gain as Omnicom loses ground.

JCPenney has hired a new top marketer to guide it through the holiday season, which is already well underway. Marisa Thalberg ...

There are basics that every site should have, according to experts: a clear positioning; functionality, which means a clear ...

Google’s potential breakup, driven by regulatory pressures and antitrust actions, could mark a seismic shift in the ...

Swiss Miss, the Conagra hot cocoa brand, is getting into the spirits business through a collab with distiller Hotel Tango, ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

General Mills has overhauled its creative agency roster, hiring Goodby Silverstein & Partners, The Martin Agency and Mother ...

According to the Interbrand report, 40% of Hispanic respondents feel brands don’t make an effort to connect with them, causing 28% of Hispanics to feel brands aren’t meeting their needs. Currently, ...

HMD marketed both of its branded phones as a companion device to a person’s primary phone, said Lars Silberbauer, chief marketing officer of HMD. By having both phones on hand, or bringing only their ...