Speaking at Campaign Live, KFC and Mother shared seven steps to creating a cult in the mould of their ‘Believe in chicken’ brand positioning. The key to creating bold and attention-grabbing work “all ...

The work follows a white woman as she watches television coverage of the protests and police brutality and is called to take ...

In a new campaign titled Less Screaming. More Streaming. streaming technology company Roku positions these problems as blood-boiling sources of household tension. The campaign launched with three ...

Amusement park corporation Six Flags Entertainment’s Halloween campaign is a short film that will scare viewers into escaping to their nearest amusement park.

With November’s presidential election rapidly approaching, some celebrities like Chapell Roan are publicly conflicted about ...

The new brand ambassador is a fully sentient, 7-foot-tall, 5-Cheese Mac & Cheese mascot. Appropriately named “Mac Scott,” the ...

MSL U.S. has launched Digital Brand Influence.ai, a brand reputation management tool. The AI tool was developed to support ...

While Hispanic swing voters are set to sway the election — with over 36 million eligible to vote in this year’s election, up 4 million from 2020 — political parties are scrambling for their support, ...

“Everyone knows and loves the Meow Mix jingle, but listening to anything for 12 hours is no easy task,” said Steve Persico, chief creative officer, at Leo Burnett. “The Meow-a-Thon is a fun way for ...

A little more than a year after Astellas Pharma won Food and Drug Administration (FDA) approval for geographic atrophy (GA) ...

Meunier said the changes are about reclaiming some of the “underdog” attitude and hunger that made the agency so successful in the late 2000s and early 2010s. At the time, Sid Lee was winning ...