The digitally native men’s grooming brand enlisted one of Hollywood’s fastest rising stars for a cheeky campaign that notes “guys only want one thing.” ...

Steve Magami, Co-founder and CEO of Agrovision, stated, “Fadi brings truly unparalleled global expertise in building iconic brands and driving market expansion across multiple continents, categories, ...

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?” ...

Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.